Her personal homepage rapidly became a popular destination for teens. In 2004, with the help of her son, she upgraded the site and called it Paperdoll Heaven. In 2005, Stardoll was launched as a browser game under the guidance of CEO Mattias Miksche. The game was incredibly successful and served as a starting place for some of Sweden's top tech industry performers, such as Spotify founder Daniel Ek and Lifesum co-founder Marcus Gners and Henrik Torstensson. In November 2011, Stardoll teamed up with Mattel to release a Stardoll line of Barbie dolls. The "Stardoll by Barbie" collection featured eight fashion dolls, based on four of the most popular virtual Stardoll stores in Starplaza. Inspired by Stardoll avatars, "Stardoll by Barbie" dolls came packaged mirroring the signature Stardoll poses. In May 2016, Stardoll celebrated its ten-year anniversary. Also in 2016, Mattias Miksche bought out his partner investors and placed Stardoll in the hands of gaming industry veteran, Thomas Lindgren. "He knows everything about the gaming industry and was the first person to help me understand that Stardoll is a gaming company," said Mattias Miksche of Thomas Lindgren. Miksche now serves the company as acting chairman of the board. Under new management, Stardoll AB changed its name to Glorious Games Group AB and has expanded its offerings to include Stardoll, mobile app Stardoll Stylista, and fashion retail and social networking app and website Clique.
Stardoll is a virtual community site for people who enjoys fame, fashion and friends.Īt Stardoll, players can create their own virtual doll or choose from a collection of celebrity dolls and dress them up in various styles of make up, clothing, and decor with a wide range of items available for purchase with in-game currency.
Stardoll appeals to a wide cross section of users, but their core membership consists of boys and girls from the ages of 13 and upwards. Stardoll was developed with an emphasis on self-expression through fantasy and fashion. Glorious Games has committed to maintaining Stardoll as an inspiring, safe and creative environment for all players with interest in fashion, friendship, and community. Players use in-game currency to purchase clothing, beauty, and decor items from Starplaza, the game's virtual shopping plaza.
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